Company Cited for Closing Recycling Loop with Vinyl Wallcoverings

Last year, LSI Wallcovering, a privately owned company in Louisville, Ky., closed the recycling loop for vinyl wallcovering by becoming the first operation in North America to collect old product and recycle it into a new line of vinyl wallcoverings.

“We are very pleased with the reception our recycled vinyl products have received in the marketplace,” said LSI president and CEO Philip J. Tarullo.  “We consciously practice environmental stewardship and made a significant investment to develop this proprietary recycling technology and provide it to the marketplace at the same price as our standard offering.  The Second-Look program allows wallcoverings to be repeatedly recycled and is a long-term sustainable solution for using, reclaiming and recycling vinyl wallcoverings.”

LSI and its Second-Look® product line have attracted the attention of both designers and architects who wish to earn a Green Building rating from the U.S. Green Building Council’s LEED program. LEED gives credits for diverting material from landfills and for using recycled and recyclable materials that meet specific weight content requirements.   Its use of Second-Look® wallcoverings, along with other environmentally friendly materials, helped Elements IV Interiors of Dayton, Ohio, earn LEED recognition in 2007.

Elements IV Interiors would have a good chance of earning credits from the Green Globes environmental building assessment and rating system, according to Jiri Skopek, technical advisor to the Green Building Initiative, the U.S. organization that operates Green Globes.  Skopek said Green Globes also gives credit for recycled content and low VOCs (volatile organic compounds).  Green Globes, he added, also recognizes purchasing policies for “green products” under which Elements IV Interiors may also qualify.

Second-Look® won awards in 2007 for sustainability and environmental solutions at three trade fairs – NeoCon, NeoCon/IIDEX Canada and the Healthcare Facilities Symposium. It was also among the Architectural Record’s and Interiors & Sources’ Editor’s Picks of top new products of the year.

While clients seek “green” qualities, they also want wallcovering that is low maintenance, durable, cost-effective and aesthetic. For a new seven-story addition at Lehigh Valley Hospital in Allentown, Pa., planners chose Second-Look® when they found that some other “green” wallcoverings were not durable enough, according to Brenda Rocchino, the hospital’s facilities department interior designer. Vinyl offers that durability, she said.

Designer Linda Makins, a principal with Mississauga-based Makins+Ladna Design Inc., and president of Interior Designers of Canada, considered the landfill impact of her project to renovate the 75 corridors and elevator lobbies at Concorde Place condos in Toronto.  She placed Second-Look® among the array of wallcovering options she offered the design committee, which ultimately chose it on the basis of aesthetics, without knowing its “green” credentials. The renovation, completed last month, is the first of its kind in Canada and supplied LSI with 11,000 linear yards of reclaimed wallcovering.

LSI accepts old vinyl wallcoverings made by all manufacturers.